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Ankit Jadav

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Top 10 Questions To Ask Yourself For Successful Web Based Promotion Strategy!

Performance marketing, I feel it’s like a tree. If you give all the proper nutrients and sunlight, in return it gives you fruits, flowers and shade, till it lasts. Such is the case with performance marketing. If the right plan is made and if the plan is rightly implemented and managed, it is a very stable and lucrative strategy that will keep growing and achieve great heights. Eventually, your business becomes a brand name, and with it comes more money, more customers, more brand awareness and so forth.

Along with performance marketing, in comes web-based marketing. One thing about web-based marketing is very clear. If not done correctly, it can end in utter failure of the business. Now, you wouldn’t want that, would you? There are many aspects of web-based promotions, and with many years of experience, I have learned some things that I would like to share with you and help you avoid any disasters.

Below mentioned are simple questions you can ask yourself when designing a web-based promotion strategy:-

Q-1 Does the promotion meet the core objective of the business?

  • You might think it is a silly question to ask, as the objective is what is the center of the focus, but trust me it has been overlooked many a times.
  • As, many companies believe in one strategy for all and that results in total loss.
  • Every company, every business is different, so the strategy has to be different.
  • For example, say, the current company have a good market name, so as of now, their prime target is to retain the customers rather than looking for new ones.
  • So, the strategy has to be more inclined towards such requirement and not towards promotions to reach new audiences.
  • So, make sure you and the company are on the same page when it comes to OBJECTIVE.

Q-2 How reasonable you are when it comes to the success of the promotion?

  • Make sure to never give false hope or promise to the client, if you have minimal of doubt. Your job is to design the right strategy and work on it, the success and failure are entirely up to luck.
  • But make sure that you make the client aware about the ups and downs of the promotions. Set different landmarks.
  • In other words, tell the client that, if the promotion is a huge success we will get (A), if the promotion is moderately successful, we will get (B) or if it is a complete failure, at least we can redeem ourselves with (C).
  • Remember, no last minute surprises for the client.

Q-3 How will I manage the resources?

  • The team working on the promotion is as important as knowing the goal, of the client.
  • So, it is advised that once you have cleared everything with your client, have a team meeting and prepare the team for what is coming on their way.
  • As a team they will understand about the seriousness of the project as well as they will have a hint about any extra hours they have to put in.
  • Such meetings help them prepare mentally and works better rather then telling them at the last moment that they have to put in extra hours. Some donuts and a coffee can go a long way.

Q-4 What measures can I take before the launch to increase the chance of success?

  • The first and foremost thing I personally do is let the team work on the issues. The team is the best judge of the work they did. So, if the team is confident about the effort and outcome, you can relax a bit.
  • Also, you can send your work to any outside party, see if they understand the concept. Sending a promo to any common people will give you an idea about how user friendly and easy to understand it is. If, a non-technical person can understand it, then you did a good job!
  • Also, a contingency plan is always important. You should always have a backup plan and make sure the team is aware of the deadlines and dates involved.

Q-5 How should I prepare for launch day?

  • The first thing to do is to see that the whole team is ready for the day and they all know their respective part.
  • Make sure the team is aware about the dates and deadlines, along with the community manager to keep everything in check. Make sure, the analyst is keeping the track of site metrics and other big numbers.
  • The analysts play a very important on the big day, as the numbers afterall is what matters. Keep checking them.

Q-6 What are my post launch and promo plans?

  • Now, this is very important. The promos can last anywhere from a day to months. So, it is very important to have a smooth launch day and keep up the hype.
  • So, you should always have ideas and strategies that keep up the hype for a few dates or months if required. Also, it is very important to keep an eye on the channels you leverage.
  • The LONG TAIL BUZZ is very important for promotion to last for days or months. And in order to do that, E-Mail Marketing, Facebook Ads, Social Media Messaging, Promotional tweets are some of the mediums widely used these days.

Q-7 What after the Promo?

  • You can never relax after the promo is done. Don’t pat your back and relax, remember there is still work to do!
  • Now, as it was a promotional event, there would be winners. So, make sure that the section is nailed down, and the communication with winners is happening.
  • Have a plan for the assets that were used in the promotion, some of them might be helpful in other events as well. Also, have the plan about the page that the promo was hosted. Have plans for late entries.
  • Make sure the above mentioned aspects are worked out before time and make sure they are successfully implemented.

Q-8 How can I use the promo after the launch?

  • Now, this is one of the best part of web based promotion. No matter if the event was a huge success or a big flop. There are bits and pieces of the event that you can use to enhance the result.
  • The first suggested and the most common practiced method is writing a blog. Yes! A blog can give some important insight on the event.
  • In the blog, you can talk about the event, what happened, what were the plus points, what you figured out and also give an insight about any future events.
  • Also, the users comments can help you to plan your future events. Their comments can give you an idea about what tricks you missed and how you can rectify them for any future event.

Q-9 How to effectively generate the promo report?

  • First thing’s first, wait till the dust settles. After all the hype of event and promotion, it is advised to wait for at least a week or two before submitting any report, regrading the event.
  • Once the dust has settled, you can view the traffic the site has gained, how many new sign ups you got, the brand mentions and many other aspects that takes a while to take effect.
  • So, make sure to mention such wins in the report to make the client happy.
  • A simple email, saying thank you to the people who have helped with the event and express your gratitude towards them. Such small mail can help you a lot for any future aspects.

Q-10 How about next promo?

  • The time gap between any two events is very essential. Often it is referred as many clients carry events between very short time periods. Such, instance confuses the customers as well as if you tell the same story every time, then the customers tend to loose interest in the event.
  • Make sure every event is after a good time frame from the other as well as it should provide new information. Wait for weeks or even months, if necessary.
  • Again, if you want to start new event, read this post from the top and repeat the cycle. Pretty simple, huh!.

I hope this post gives you a good idea about your next web based promotion.

Lastly, I would like to know your insight about the problems and success you have enjoyed in web based promotions. Any practical suggestions or experience regarding web based promotion is very highly well come. Please write in the comment box below.

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The importance of social media for the promotion of any business today is unquestionable and undoubted. Social media is the quickest, easiest and most reliable way to get in touch with your customers, to know them, to get feedbacks from them. Such interactions between the business and the customer can go a long way and helps the business to build a very firm client base.

When it comes to one on one client interaction and paying attention to there needs and suggestions, one of the best service provider that comes to mind is Dell. The Twitter account of Dell has more than 1 Million followers on single account, moreover, each and every inquiry and questioned is personally answered and they have a special team fully dedicated to be in touch with the customers. Taking care of such huge customers base that too with personal touch is not as easy at sounds. Because of such reasons social media is widely used to promote the business as it is very effective way to get in touch with the customer. Facebook is one such medium. Now, promoting business on Facebook and using Facebook to promote your business are two different concepts.

How nice it would be if you have a guide, that will tell you the do’s and don’ts while navigating through Facebook marketing?

Do’s

  • Marketing doesn’t have to be too serious.
  • Make sure that client’s have good time.
  • Apply 80-20 rule – 80% of your posts should be social but related to your business while the other 20% should be about your products and services.
  • Regular customer interactions is must.
  • Whenever you receive any query, suggestion or feedback. Respond within the one and the customer will become a fan of your service. Make sure not to take more then 24 hours to reply. Even a small Thank you can go along long way.
  • Follow KISS rule. (Keep it short and Simple)
  • The usual character counts for the most liked and shared posts over Facebook is 80 characters. The posts with 80 characters have 66% more chance of user attraction, like and share.
  • Stay Organic, Stay True.
  • Carry out email marketing and spread the word about your page and other updated through the attached link with the mail.
  • Send e-mail to the user about your new events, new products, products reviews. Also, inform them about any special promotions. As a matter of fact, offer special promotions to the Facebook fans. Post photos, videos, client reviews ORGANICALLY.
  • Ask Questions – It is very widely noticed that if the content ends with the question, the probability of user engagement and comments on the post is higher, compared to the one who don’t offer any questions.
  • The comment rate is more than 90% on the content that ends with a question. Post not more then 3 times a week and that to not more then 2 posts in a day.
  • People like to interact with the brands they love over Facebook.
    They look for new promotions and products over the brand page. So, timely promotions and limited promotions can be a very beneficial.

Don’ts

    • Don’t do constant promotions – Avoid continuous promotion. Being a user, every time you don’t to open Facebook and have 100 notifications about your products.This tends to loose interest and the customer leaves your page.
    • Don’t ignore the audience. If the customer does’nt get any feedback of the comment or suggestion they made. They tend to feel ignored. So, better reply them.
    • Also, make sure the replies are replies from actual service people. No one wants automated or robots replying them. If you want the users not to HIDE your any future posts, keep the length short.
    • Adding any content or caption to any photos over Facebook is important as it explains the share. But if the content is too long, the user will eventually gaze it and move on. If it keeps on happening, there is high chance that they will stop following the post.
    • Dont Buy Likes – Why buy links and carry out negative marketing, when everything is possible through the right and authentic way. Even if you bought the likes, but the fans and following are still fake. Even after the likes, less people engages with your content or page, then it won’t appear on the news feed. So, better stay out of it.
    • Avoid Fake Commenting – Remember the customers are smart. So, if you have a fake account that you use for commenting about your products and services, they will easily catch you. Illegitimate comments will do you no good.
    • More then 70% of people dislike the page, because it clutters to many news feeds.
      Yes clint want sot know about you and your brand. But, let’s face it, a notification ever now and then can be irritating. Don’t ‘LOOK AT ME’, customers all the time. Let them come to you organically.
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With the increasing adoption of smartphones and tablets all across the globe, demand for multiple device compatible websites has reached its peak. A responsive Web design not only maintains and normalizes the same look and feel for a website irrespective of devices, it also take care of factors such as click versus touch, screen size, pixel resolution, support for Adobe’s Flash technology, optimized mark-up and several others. The formation of layout, subsequent coding and the final visual presentation is done in such a way that the responsive development provides the optimal viewing experience to any viewer for any website in any device. But, not only a responsive Web design enhances the viewing experience but it also takes care of SEO, which is the central element of any digital marketing strategy.

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In order to drive traffic towards your ePortal, here are some tips to follow:

Pay attention to content:

Is your content engaging enough for your readers? Are you able to sell your strong points without writing a thesis on it?

The art of getting your readers hooked is to keep your copy crisp. Get the services of a trained copywriter instead of writing it yourself.

Make Visually Appealing:

An e-Commerce portal is no lesser art work. It requires as much creativity as an artist puts into his work. Look at the nuances of your color and font. Do they looking appealing?

One of the best practices is to use minimal color combination instead of going for rainbow colors. This makes it easier for the customers to engage with your portal.

Think from Customers Perspective:

So, you studied in one of the top B-Schools and think your ideas are always right. Wrong! No matter how loaded you are in terms of degrees, the marketplace is eventually guided by the taste and trends that your customers define. So, keep the focus on the customer. Always think like a customer.

Soft Marketing:

The days of aggressive marketing are over. No one likes being told and sold. This is the age of subtle marketing. Highlight your business and service through blogs, webinars, Social Media instead of asking upfront. This small change in your marketing strategy will go a long way in helping your sales.

Be Innovative:

Having a tattoo on your palm of your company logo to having a marketing party instead of a meeting. Try different things, there’s nothing more effective than constant innovation.

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It’s extremely important for any business or organization that has a website to make sure people know about it.  What are some easy ways to do this?

    • Make sure the website address (URL) is printed clearly on your business card, signage, and any other marketing material.
    • Make sure you remind people to take a look at your website to get more information about your business or to keep up with you.
    • At the end of a meeting, presentation, or phone call make sure you remind potential customers or clients to look at your website for more information.
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Why Should I Care About Mobile Responsive Design?

In short, you (publisher, developer, and designer) should care because you want the visitors to your website to have the best experience possible, without forcing them to adapt themselves.

There are essentially two ways you can give your audience a good experience utilizing responsive design:

The first is optimizing the layout of the content.

If a user is browsing from a mobile phone, they generally don’t have a lot of screen real estate to work with. Phones today will typically zoom out automatically, so that the entire website can be seen onscreen. This can be good, as it gives the reader access to the entire sight, but it can also be frustrating when trying to find information that is located in a tiny part of the upper right of the screen. If you could move some things around, make some things bigger and not have as many columns you’ll give your mobile reader a much better experience.

The second is to adapt the content that is shown.

If you own a restaurant and a potential customer is browsing your site from a mobile phone, chances are they aren’t that concerned with how pretty your site is — your foody blog with the awesome slideshow of delectable dishes scrolling from side to side isn’t very useful in that situation. They want to know what your hours are, where you’re located, how to make reservations, and want a look at the menu.

Your potential customer browsing from a desktop computer probably isn’t looking to eat right now, and isn’t in a hurry to see where you’re located and what your phone number is. Most likely he’s looking to see if you offer a good atmosphere and what types food are available.

These are obviously generalizations but you can see the benefits of having differing content presented to people in different screen viewing circumstances.

Mobile responsive design takes care of this all “on the fly”, and without multiple versions of your site to maintain.

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Google is about to update their algorithm again, and this time it could have a big impact on your business. I mean, really really big.

For context, when Google initially rolled out the Penguin algorithm update, it affected approximately 4% of global searches on desktop and mobile. When they rolled out Panda, it affected nearly 12% of English searches. This time around.

What’s the new algorithm update about? It will use mobile-friendliness as a ranking signal — if your website isn’t mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device.

So if you want to make sure that you’re prepared for this change, keep on reading. We’ll dive into more details on what the update will entail and give you some tools to help diagnose your site’s mobile-readiness.

What Is the Mobile Algorithm Update?

Think back to the last time you landed on a site that wasn’t optimized for mobile. Chances are, you needed to zoom and then swipe side-to-size to even read what was on the page. And when you went to go click on something, your fingers could barely select the tiny links. I’m going to bet good money that you just bounced from that page — with all the information on the internet, you didn’t need to waste your time on a website with a really poor user experience.

Google’s realized how frustrating this whole experience is and decided to change their algorithm accordingly. Soon, when someone’s searching on a mobile device, Google will serve up sites that are easy to read, make navigations and links easy to tap, have images appropriately sized for the device, and more generally, make information easy to find. Want to see some mobile sites already doing this right?

Back to the algorithm update. At the moment, Google denotes which sites are mobile-friendly in their mobile search results (below is an example of what that looks like). But in a few weeks, they’ll be actually rewarding and penalizing websites for their mobile experience. This will be rolled out during the week of April 21st, so you’ve got some time to figure out if your website is mobile friendly and get your ducks in a row.

 

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The use of mobile devices to surf the web is growing at an astronomical pace, but unfortunately much of the web isn’t optimized for those mobile devices. Mobile devices are often constrained by display size and require a different approach to how content is laid out on screen.

Responsive Web Design Fundamentals

Explore what makes a site responsive and how some common responsive design patterns work across different devices. Learn how to create your own responsive layouts and experiment with breakpoints, and optimizing text and more.

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Want more views, click throughs, shares, and overall engagement on your social media posts? You’re not alone. According to the 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014.

Posting visual content is one of the most important things you can do to improve your social media strategy. A successful social strategy will often include photos, videos, and screenshots of infographics or other graphs.

But posting visual content for the sake of posting visual content isn’t the best way to optimize your presence on social media. It’s important that your visual content be compelling, relevant, and correctly formatted.

To help you create visual content your followers will love, QuickSprout created the infographic below. It’ll teach you the major types of visual content, the best tools you can use to create original visuals, and tips on creating the most compelling, aesthetically pleasing designs.

creating-visually-appealing-content-infographic

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