Pioneer In Web Development

Ankit Jadav

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Getting a Google Maps traffic update before leaving for work is not a big deal for you, but have you ever wondered how Google tracks live traffic. There is no rocket science behind this, but Google has to do a lot of hard work, just to serve you the real-time traffic updates in your area.

Google gathers GPS data it receives from Smartphone and uses it to analyse their speed and location. Google has assigned different colours for different traffic congestion levels, like red is for heavy traffic. So, if more Smartphone are there at one place (obviously on the road), the colour of the maps overlay changes to red. Google’s intelligent algorithms exclude vehicles like Postal Vans, as they take more frequent stops and may alter the traffic data.

Google also crowd sources location data from telecom companies. These telcos monitor user location data by a method called Trilateration, in which the distance of a user measured between two or three surrounding telecom towers is used to analyse the speed and location of the user.

The minds behind the working of Google Traffic are ZipDash, a traffic analysis company that Google bought in 2004. Google added ZipDash’s technology to Google Maps and started providing live traffic updates.

After tracking and analyzing the location data for a particular trip, Google permanently deletes it from its servers. Google also offers an Opt-out option, in which if a user is concerned about his privacy, he can stop his location tracking by Google Maps servers. Google stated:

“Once you disable or opt out of My Location, Maps will not continue to send radio information back to Google servers to determine your handset’s approximate location”.

So, wherever you’re, next time when you’ll use Google maps for live traffic updates, you’ll praise Google’s efforts for the accuracy and speed they provide while tracking the live traffic for you. Google has played a major role in making our lives simpler. One can’t imagine internet without Google. In fact, Google is the internet for most of us.

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Link building is hard, but it’s not the only way to make traffic gains in Google’s search results.

You can increase your website traffic without doing link building and without violating any Google webmaster guidelines by concentrating on less risky and more efficient ways that will also lay the foundation for long term success.

1. In-depth articles

By adding a few signals to your HTML, your high quality content could qualify to appear. The markup suggested by Google includes:

  • org Articlemarkup – NewsArticle works too
  • Google+ Authorship
  • Pagination and canonicalization best practices
  • Logomarkup

While Google seems to favor authorities news sites for In-depth Article inclusion, most sites that may qualify don’t have the proper semantic markup implemented.

2. Improving user satisfaction

Can you improve your Google rankings by improving the onsite experience of your visitors?

In many ways the answer is “yes,” and the experience of several SEOs hints that the effect may be larger than we realize.

We know that Google’s Panda algorithm punishes “low-quality” websites. We also know that Google likely measures satisfaction as users click on search results.

3. Video optimization

Pixel for pixel, video snippets capture more search real estate than any other type of rich snippet, even more than authorship photos. Studies show our eyes go straight to them.

Unlike author photos, video snippets are often easier to display and don’t require connecting a Google+ account.

Video snippets generally require creating a video XML sitemap and adding video markup.

4. Google authorship

What makes a good author photo? While there are no rules, I’ve personally tested and studied hundreds of photos and found certain factors help:

  • Use a real face, not a company logo, cartoon or icon
  • High contrast colors. Because the photo is small, you want it to stand out with good separation between the background and foreground.
  • Audience targeted. For example, young Disney fans are probably less likely to click on an old guy in a suit who looks like a financial adviser.

Google recently got more selective about the author photos it chooses to show, but if you implement authorship correctly you may find yourself in the 20% of all search results that includes author photos.

5. Improving site speed

Improving site speed not only improves visitor satisfaction but it may also have a direct influence on your search rankings. In fact, site speed is one of the few ranking factors Google has confirmed.

6. Social annotations with Google+

When you share content on Facebook and Twitter, your network basically sees it only when they are looking at Facebook and Twitter.

On the other hand, when you share content on Google+, your network can see it every time they search Google.

Google’s own research shows that users fixate on social annotations, even when presented with videos and other types of rich snippets.

7. Updating fresh content

Websites that stop earning new links often lose ground in Google search results. At the same time, sites that never add new content or let their pages go stale can also fall out of favor.

Freshening your content doesn’t guarantee a rankings boost, but for certain types of queries it definitely helps. Google scores freshness in different ways, and may include:

  • Inception date
  • The amount (%) your content changes
  • How often you update your content
  • How many new pages you create over time

8. Ongoing on-page SEO

The factors listed here only scratch the surface of earning more real estate in search results. Issues such as indexing, crawling, canonicalization, duplicate content, site architecture, keyword research, internal linking, image optimization and 1,000 other things can move ranking mountains.

When it comes to e-commerce website, Amazon is ruling the roost. Being a pioneer in e-commerce domain, Amazon is the name synonymous with organizational effectiveness. The company is well-known for its magnificent range of goods and services, delivered through a well-synchronized global platform. Not only does the portal is a paragon of excellence, but also a motivating force to many. Amazon has stitched the most sterling performance ever by selling the finest products off the shelves and rendering unrivalled experience to the consumers. Here, we have figured out what makes Amazon the brightest star in the sky.

Customer Obsession

Being mad about the customer, his likes, dislikes. It’s like getting inside the mind of the customer, knowing him/her in and out, empathizing with them and doing mind reading to fulfil their needs, thus strengthening the core value proposition of your business.

Never doing either/or thinking

Either / or thinking is the root cause of negativity and negative thoughts that we have .The famous word “but” only adds icing to the cake. Eliminating these thoughts and this method of thinking greatly reduces stress and makes life simple. The right way is “and” thinking. Always being open to new ideas and their implementation, experimentation and learning is what takes an entrepreneur mile.


Amazon has been enjoying a swinging success on account of its flawless offerings to the customers. The e-commerce bigwig offers a lot on the platter for the consumers, including the free two-day shipping facility and easy access to the brand’s streaming service ‘Amazon Instant Video’. Plus, Amazonallows users to borrow and read books from its own ‘Kindle Owners’ Landing Library’, which is a major boon for the readers.

Inventing, reinventing and continuing to do so till its right

The undeniable hunger to continuously experiment, iterate, invent and reinvent to make your business better is the one true trait which is deeply embedded in amazon’s blood. These folks never stop thinking about their value proposition and how to make it better. So should all of us.


Innovation is the keystone of Amazon, the world’s most eminent e-commerce establishment, and that is how the company gained a foothold in the international market. Amazon has made its presence felt by regularly upgrading the systems and bringing novel concepts to the world. The services offered by the company have been drastically improved over the years by implementing better methods for the completion of the tasks. Talking about its breakthroughs, who can forget the splendor of ‘Amazon Fresh’ and Delivery via Drone, which is still under discussion.

Everyone needs to support great content, and the need for a powerful and cost-effective CMS platform is not limited to a few special industries. To stay competitive, today’s organizations must select a CMS with the future in mind.

1. Start with the End (Use) in Mind

In today’s market you can throw a stone and hit a content management system (CMS). The options are robust, technical and can be overwhelming if you’re not sure how to begin or what you are looking for. So before you start typing into Google ‘2016 best content management systems,’ stop and ask yourself, “What does my website need to do?”

This analysis is incredibly important as it defines the features and abilities your CMS should contain. This will help to reduce the number of contenders and ensure you’re only looking at Content Management Systems that meet your website’s needs.

Here are some of the most popular CMS features to put on your consideration check list:

  • Ability to manage pages easily
  • Ability to add content with ease
  • A graphical slide show (for presentation on your home page or sub-pages)
  • A Blog feature
  • A Calendar/Events function
  • Social Media connection points to your social profiles
  • Social Media Sharing Features
  • Document storage and management
  • E-commerce and shopping cart functionality
  • SEO Friendly
  • Secure
  • Scalable
  • Customizable
  • Mobile friendly, supports responsive web page presentation across all screen sizes

2. Budget

It goes without saying that budget is one of the primary considerations when buying any product or service. The cost of developing your website could be huge in the initial stage. Hence you need to be aware of expenditures such as the licensing fee, documentation charge, recurring costs like upgradation, integration of new tools and plug-ins, scalability and the list is endless.

3. Purpose

  • Why are you building this website?
  • What do you expect from the end product?
  • Are you selling tangible products or intangible services?
  • Who is your target audience?
  • Do you want to generate leads or convert them into sales?

There are so many questions that you need to ask yourself and clearly state the purpose behind creating a website. If you are an e-commerce website, you will need logistics, inventory, and CRM and payment gateway on top of the regular features. These should ensure greater security since you shall be dealing with sensitive information. Similarly, if you are an educational institute or a publication house, you need a document management tool, image sorting tool and a lighter version for fast loading for which an open source CMS like Joomla or Drupal is a great choice.

4. Team

If you are an enterprise with a strong IT team to support you and you need constant updates and upgrades on your websites. Dedicated team of CMS experts can easily assist when it comes to visuals, aesthetics and usability.

5. Security features

Security is a top priority for any organization dealing with content and sensitive information like company data and consumer profiles. It does not matter how big or small your organization is and what CMS you use to create your website, there are a few security needs that are to be kept into consideration. Be it an open source CMS or a commercial CMS, they understand the importance of providing security to you and your organization as their clients. Popular open source CMS like WordPress have basic security built into the system itself and restricts direct access to individual files and configuration files and creates a secure layer. Of course, these by itself are not enough to create a strong, non-hackable security layer and you would require a set of 3rd party plug-ins that do that for you. The internet is a vulnerable place. Security should be treated as the prime parameter as we all understand and acknowledge the importance of securing things we own in terms of data and content.

6. Maintenance

The degree of dependency on your IT team for support and upgrades of your plug-ins, integrated tools as well as the aesthetics of the website, is a vital determinant of the type of CMS that you may require. With an open source CMS, your in-house IT team and the marketing team together are adept to maintain the regular updates for the company’s websites. Commercial CMS are more complicated and the codes are upgraded only by the support team developing it. Whether you choose to outsource this function or spend on hiring a specialized team to look after the maintenance and support, depends largely on the complexity of your business.

To upgrade to the latest version without losing your existing work, you can take the following steps:

  1. In your WordPress backend, goto the plugin menu Settings, make sure there is an option “Keep data when deleting the plugin” and the option is checked. The option is checked by default. This option is only available after certain versions. Do not use this method if there is not this option in your plugin. Please use the following second method instead.
  2. In your WordPress backend, goto the menu Plugins -> Installed Plugins, deactivate the plugin and delete it. When deleting the plugin, ignore the warning “Are you sure you wish to delete these files and data” and click the button “Yes, Delete these files and data”. This is a standard warning from WordPress.
  3. Install the new version plugin zip file and activate it.
  4. Clear all possible caches:
    • If you have installed a WordPress js/css minify plugin or WordPress cache plugin for example, W3 Total Cache or WP Super Cache, empty all caches from the plugin.
    • Some of the web hosts, for example, GoDaddy, DreamHost, will also cache web files. You need to clear caches of the web hosting before testing. Please contact your web hosting provider and ask about how to clear caches.
    • Clear caches of your web browser before testing.
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It is a drag-and-drop interface builder exclusively developed to suit the purpose of front-end web designing. The base happens to HTML 5, CSS, and JavaScript plugins which any programmer can easily deal with. Without writing any codes programmers can use the drag and drop facility enabled in the LayoutIt.



Pingendo is a superb platform for bootstrap prototyping. It works with iOS, Android, and Linux operating systems. Pingendo functions with HTML and LESS for creating responsive/ bootstrap web pages. Designers can easily customize the codes by clicking right on the objects.


Firebase Hosting

Firebase hosting is an ideal space for developing and hosting static websites on a platform itself. Firebase hosting was popularly known as Divshot. It is powered by Google and has a great set of tools to develop android and iOS mobile applications. This platform comes with features having explanatory notes that detail its merits & functionality.


Lavish Bootstrap

Lavish offer developers a unique functionality. Developers can choose the color from any image and alter it in such a way to suit their demands. Lavish functions automatically, and highlights headers, menu, text, and much more in every image. The ways of customization offered by Lavish is super easy as well.



A powerful Bootstrap editor is employed in BootUI to help developers in the creation of responsive web pages. Users get a wide variety of responsive templates on BootUI, and they can even attach their own designs to get it bootstrapped very quickly. The services offered are all economically priced, as well.



The code repository included in Bootply is excellent to work with and it serves an addition to Bootstrap editor and builder. Bootply has impressive drag and drop components that developers will be able to customize as they wish. Bootply also includes wonderful jQuery plugins, micro-libraries, FuelUX and much more. BootPly provides paid as well as free services.

The HTML, CSS, &JS available in are most advanced ones, and developers can find templates designed by using Bootstrap 4 and AngularJS in it. The codes are super smooth, efficient, easy to handle and can be edited. codes are light-weighted as well. All services offered by are paid.



Pinegrow is a bootstrap editor which every developer will fall in love with from the first-time usage onward. It provides developers features like live and multi-page editing, enriched CSS&LESS styling options, and a great stylesheet editor. It works as the finest tool to save programmers time and efforts. Pinegrow is a paid platform.



Jetstrap belongs to the category of paid interface builders. Bootstrap 3 templates are made accessible to everyone with the aid of anywhere cloud services that are applicable for all devices. It offers drag and drop of components and comes with pretty decent editable codes.


Bootstrap Starter Kit

The bootstrap starter kit is “professional” in terms of templates they offer. It has an exclusive collection of layouts that can be utilized to build websites that fit in any type of business. Bootstrap starter kit does not offer any free templates to build websites or applications.

It’s a fact now that mobile shopping is gaining more and more adepts, as people tend to digitalize almost everything they are doing. Whether we’re talking about taxi rides, car rentals, accommodation, Wi-Fi access or simpler things such as clothes and food, mobile payments have become a part of our common lives.

But if you’re a merchant or a developer, most likely you found yourself at least once in the situation of integrating a payment gateway in a mobile app. If you think this is not such an important thing, you might think again. This represents the final step users make when they want to buy something from within an app. There have been lots of situations where shoppers changed their mind when buying things when they encountered even a minor error in the last stage, so this is very important. But let’s have a look at some important things you should take into account when integrating payment gateway in a mobile app.

  1. Pay attention to alternatives

Try to offer your users as many payment options as you can: perhaps some of them prefer to pay through PayPal, others with the debit or credit card, and others even choose the COD option. If you want to cater to as many users as possible, you should make sure that your app supports different modes of payment. It would be useful to make some research and see which are the payment options most used among your target audience.


  1. Go for a friction-less method

Some app developers choose a payment gateway in the app, while others go for a web page based on the mobile as a mode of payment. Indeed, if the payment feature is part of the app, it’s easier for a shopper to pay without the friction. Moreover, it’s easier if they can save the debit/credit card details for future payments. On the other hand, a web page optimized for mobile will make them go through several steps until they finish, which is why a friction-less method is better.


  1. Analytics and statistics

Truth be told, payment gateways may sometimes be really messy when you have to handle them. It’s easy to mistake something when it comes to payment details of several users or even to forget some steps in the way. In order to keep everything under control, it is useful to have constant reports, analytics and statistics to see whether you’re sticking to the plan or not.


  1. Check the security

Do you have a payment gateway with a PCI-DSS certification? As of now, PCI Data Security Standard is one of the best options when it comes to maximizing security for card holder’s data. You actually need this if you want to make your app trustworthy and to strengthen users’ security. Of course, it is not compulsory, but shoppers will trust your app more if you are certified, since it offers them 100% security when using it.


  1. Make it easy and fast

In this era, everybody is looking to make a payment process as fast and easy to go through as possible. Nobody likes an app that is slow or worse, that makes the device move slower. These important qualities depend on the SDKs you integrate in the payment gateway or not. Before you choose some of them, you should research those which are famous for offering a fast and easy mode of payment both for users and for apps.


  1. Quick settlement

If until now you only considered the users and their need when it came to structuring and optimizing the app, make sure you think about yourself too. It’s not only about their preferences and needs, but it’s important that you also ensure a quick settlement, so that you receive the money as soon as possible. Some of the payment gateways need somewhere from 2 to 5 working days in order to make the transfer to your own account, and you might want to make sure this is the best option for you.


  1. Remember about the cost structure

There are various types of cost structures available on the market currently, such as periodic, one-time or per transaction. For this, you should think well ahead and choose the one that proves to be affordable on the long-term. Moreover, it is extremely important to go for the type of cost structure that doesn’t interfere with the quality of your app.

AJAX or Asynchronous Javascript and XML, is a group of techniques used in web development which allows a web page to communicate with a server without reloading the page. Using AJAX, applications on the web can exchange data with the server without interfering with the existing web page. Although the “X” is intended to stand for XML, it is not necessary to use XML for the exchange of data. JSON can be used instead.

In computer programs, operations are ‘asynchronous’ if they operate independently of other processes. This is why the web page doesn’t have to be reloaded in order to send information to the server. The exact method for this uses something called an XMLHttpRequest object, which is effectively an interface that allows scripts to perform AJAX requests.

AJAX is not just one technology. All of these technologies work together to create a single HTTP or HTTPS request. According to Jesse James Garrett, who first coined the term, the following technologies are incorporated:

  • HTML
  • CSS
  • Document Object Model
  • XML
  • XMLHttpRequest Object
  • Javascript

In WordPress, AJAX can be seen in action in the post edit screen where you can add a new category while writing a post without reloading the page. Another example can be seen on the comments page where you can approve or delete a comment without reloading the page.

In real, a multisite network is a collection of different sites in which all of them are installed in same WordPress installation directory. You can also use and share plugins and theme between these sites. Each of the sites of your network will be virtual sites without their own servers but they have their own separate directories for media uploads and installation along with the separate labels in the database.

When compared to a single WordPress installation, a multisite network site has some additional considerations.  Like managing the subdomains and sub-folders. The installation of plugins and themes are done throughout the network and need not put on individual sites.

While opting for a multisite WordPress network, you should take a deep backup of your database and files as major changes can occur there. You will need also to deactivate all your plugins while opting for a multisite. You can again reactivate then after the network created.

To setup WordPress Multisite network, you have to first define the multisite in the wp-config.php file.

To do this, you have to open Wp-config.php file and add a line on above of line which says /* that’s all, stop editing! Happy blogging. */.

If you cannot see this anywhere then add this line above the first line that begins with require or include:

/*Multisite*/define (‘WP_ALLOW_MULTISITE’,true):

In order to continue, you have to refresh your browser.

This steps simply enables the network setup in your tools menu which is used generally to create a multisite network of WordPress sites screen.

You are free to choose between subdomains and subdirectories but sometimes the existing settings restrict your choice. You can choose any of them and afterward you may reconfigure the network in order to use it.

All you need now is wildcard DNS for the on-demand oriented websites despite the advice that can be on the screen.

As the time changes, technology evolves. And with the change in technology come better process and methods that make completing a task easier. Needless to say, web application trend also changes with the passage of time. The old practices of web application development cannot meet today’s business needs. So, in order to have a competitive edge over your competitors, you should be aware of the latest trends. Here are top five web application development trends that are going to stick around this year.

Cyber crimes are all-time high these days. A breach in an app’s security affects both the company and its customers. Nowadays, the nature of cyber attacks is beyond our imagination. So a strong thrust is going to be placed on the security web apps throughout the year. Your web app should not have any issue related to authentication, access control, confidentiality, SQL injection, cross-site scripting, etc.

User Experience:
User experience will play an important role in the success of a web app this year too. Web applications should ensure a smooth user experience in all features, such as form submission, login redirects, email subscriptions, etc. Pay a close attention to each feature for a smooth user experience if you want to garner success in 2016.

A fresh and uncluttered UI will rock throughout 2016. You can achieve minimalism by reducing a design to only the most essential elements. Web apps based on minimal design load quickly and offer better user experience on mobile devices.

Responsive Design:
These days, people use multiple devices to access the web. So, all web apps should have responsive designs to fit into any device without hanging up. Responsive design will be a norm instead of a trend in 2016.

Citizen Development:
Citizen Development, started adding momentum last year, will continue to speed up in 2016. Gartner defined citizen developer as, “A citizen developer is a user who creates new business applications for consumption by others using development and runtime environments sanctioned by corporate IT.”