The importance of social media for the promotion of any business today is unquestionable and undoubted. Social media is the quickest, easiest and most reliable way to get in touch with your customers, to know them, to get feedbacks from them. Such interactions between the business and the customer can go a long way and helps the business to build a very firm client base.
When it comes to one on one client interaction and paying attention to there needs and suggestions, one of the best service provider that comes to mind is Dell. The Twitter account of Dell has more than 1 Million followers on single account, moreover, each and every inquiry and questioned is personally answered and they have a special team fully dedicated to be in touch with the customers. Taking care of such huge customers base that too with personal touch is not as easy at sounds. Because of such reasons social media is widely used to promote the business as it is very effective way to get in touch with the customer. Facebook is one such medium. Now, promoting business on Facebook and using Facebook to promote your business are two different concepts.
How nice it would be if you have a guide, that will tell you the do’s and don’ts while navigating through Facebook marketing?
- Marketing doesn’t have to be too serious.
- Make sure that client’s have good time.
- Apply 80-20 rule – 80% of your posts should be social but related to your business while the other 20% should be about your products and services.
- Regular customer interactions is must.
- Whenever you receive any query, suggestion or feedback. Respond within the one and the customer will become a fan of your service. Make sure not to take more then 24 hours to reply. Even a small Thank you can go along long way.
- Follow KISS rule. (Keep it short and Simple)
- The usual character counts for the most liked and shared posts over Facebook is 80 characters. The posts with 80 characters have 66% more chance of user attraction, like and share.
- Stay Organic, Stay True.
- Carry out email marketing and spread the word about your page and other updated through the attached link with the mail.
- Send e-mail to the user about your new events, new products, products reviews. Also, inform them about any special promotions. As a matter of fact, offer special promotions to the Facebook fans. Post photos, videos, client reviews ORGANICALLY.
- Ask Questions – It is very widely noticed that if the content ends with the question, the probability of user engagement and comments on the post is higher, compared to the one who don’t offer any questions.
- The comment rate is more than 90% on the content that ends with a question. Post not more then 3 times a week and that to not more then 2 posts in a day.
- People like to interact with the brands they love over Facebook.
They look for new promotions and products over the brand page. So, timely promotions and limited promotions can be a very beneficial.
- Don’t do constant promotions – Avoid continuous promotion. Being a user, every time you don’t to open Facebook and have 100 notifications about your products.This tends to loose interest and the customer leaves your page.
- Don’t ignore the audience. If the customer does’nt get any feedback of the comment or suggestion they made. They tend to feel ignored. So, better reply them.
- Also, make sure the replies are replies from actual service people. No one wants automated or robots replying them. If you want the users not to HIDE your any future posts, keep the length short.
- Adding any content or caption to any photos over Facebook is important as it explains the share. But if the content is too long, the user will eventually gaze it and move on. If it keeps on happening, there is high chance that they will stop following the post.
- Dont Buy Likes – Why buy links and carry out negative marketing, when everything is possible through the right and authentic way. Even if you bought the likes, but the fans and following are still fake. Even after the likes, less people engages with your content or page, then it won’t appear on the news feed. So, better stay out of it.
- Avoid Fake Commenting – Remember the customers are smart. So, if you have a fake account that you use for commenting about your products and services, they will easily catch you. Illegitimate comments will do you no good.
- More then 70% of people dislike the page, because it clutters to many news feeds.
Yes clint want sot know about you and your brand. But, let’s face it, a notification ever now and then can be irritating. Don’t ‘LOOK AT ME’, customers all the time. Let them come to you organically.
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With the increasing adoption of smartphones and tablets all across the globe, demand for multiple device compatible websites has reached its peak. A responsive Web design not only maintains and normalizes the same look and feel for a website irrespective of devices, it also take care of factors such as click versus touch, screen size, pixel resolution, support for Adobe’s Flash technology, optimized mark-up and several others. The formation of layout, subsequent coding and the final visual presentation is done in such a way that the responsive development provides the optimal viewing experience to any viewer for any website in any device. But, not only a responsive Web design enhances the viewing experience but it also takes care of SEO, which is the central element of any digital marketing strategy.
In order to drive traffic towards your ePortal, here are some tips to follow:
Pay attention to content:
Is your content engaging enough for your readers? Are you able to sell your strong points without writing a thesis on it?
The art of getting your readers hooked is to keep your copy crisp. Get the services of a trained copywriter instead of writing it yourself.
Make Visually Appealing:
An e-Commerce portal is no lesser art work. It requires as much creativity as an artist puts into his work. Look at the nuances of your color and font. Do they looking appealing?
One of the best practices is to use minimal color combination instead of going for rainbow colors. This makes it easier for the customers to engage with your portal.
Think from Customers Perspective:
So, you studied in one of the top B-Schools and think your ideas are always right. Wrong! No matter how loaded you are in terms of degrees, the marketplace is eventually guided by the taste and trends that your customers define. So, keep the focus on the customer. Always think like a customer.
The days of aggressive marketing are over. No one likes being told and sold. This is the age of subtle marketing. Highlight your business and service through blogs, webinars, Social Media instead of asking upfront. This small change in your marketing strategy will go a long way in helping your sales.
Having a tattoo on your palm of your company logo to having a marketing party instead of a meeting. Try different things, there’s nothing more effective than constant innovation.
It’s extremely important for any business or organization that has a website to make sure people know about it. What are some easy ways to do this?
- Make sure the website address (URL) is printed clearly on your business card, signage, and any other marketing material.
- Make sure you remind people to take a look at your website to get more information about your business or to keep up with you.
- At the end of a meeting, presentation, or phone call make sure you remind potential customers or clients to look at your website for more information.
Why Should I Care About Mobile Responsive Design?
In short, you (publisher, developer, and designer) should care because you want the visitors to your website to have the best experience possible, without forcing them to adapt themselves.
There are essentially two ways you can give your audience a good experience utilizing responsive design:
The first is optimizing the layout of the content.
If a user is browsing from a mobile phone, they generally don’t have a lot of screen real estate to work with. Phones today will typically zoom out automatically, so that the entire website can be seen onscreen. This can be good, as it gives the reader access to the entire sight, but it can also be frustrating when trying to find information that is located in a tiny part of the upper right of the screen. If you could move some things around, make some things bigger and not have as many columns you’ll give your mobile reader a much better experience.
The second is to adapt the content that is shown.
If you own a restaurant and a potential customer is browsing your site from a mobile phone, chances are they aren’t that concerned with how pretty your site is — your foody blog with the awesome slideshow of delectable dishes scrolling from side to side isn’t very useful in that situation. They want to know what your hours are, where you’re located, how to make reservations, and want a look at the menu.
Your potential customer browsing from a desktop computer probably isn’t looking to eat right now, and isn’t in a hurry to see where you’re located and what your phone number is. Most likely he’s looking to see if you offer a good atmosphere and what types food are available.
These are obviously generalizations but you can see the benefits of having differing content presented to people in different screen viewing circumstances.
Mobile responsive design takes care of this all “on the fly”, and without multiple versions of your site to maintain.
Google is about to update their algorithm again, and this time it could have a big impact on your business. I mean, really really big.
For context, when Google initially rolled out the Penguin algorithm update, it affected approximately 4% of global searches on desktop and mobile. When they rolled out Panda, it affected nearly 12% of English searches. This time around.
What’s the new algorithm update about? It will use mobile-friendliness as a ranking signal — if your website isn’t mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device.
So if you want to make sure that you’re prepared for this change, keep on reading. We’ll dive into more details on what the update will entail and give you some tools to help diagnose your site’s mobile-readiness.
What Is the Mobile Algorithm Update?
Think back to the last time you landed on a site that wasn’t optimized for mobile. Chances are, you needed to zoom and then swipe side-to-size to even read what was on the page. And when you went to go click on something, your fingers could barely select the tiny links. I’m going to bet good money that you just bounced from that page — with all the information on the internet, you didn’t need to waste your time on a website with a really poor user experience.
Google’s realized how frustrating this whole experience is and decided to change their algorithm accordingly. Soon, when someone’s searching on a mobile device, Google will serve up sites that are easy to read, make navigations and links easy to tap, have images appropriately sized for the device, and more generally, make information easy to find. Want to see some mobile sites already doing this right?
Back to the algorithm update. At the moment, Google denotes which sites are mobile-friendly in their mobile search results (below is an example of what that looks like). But in a few weeks, they’ll be actually rewarding and penalizing websites for their mobile experience. This will be rolled out during the week of April 21st, so you’ve got some time to figure out if your website is mobile friendly and get your ducks in a row.
The use of mobile devices to surf the web is growing at an astronomical pace, but unfortunately much of the web isn’t optimized for those mobile devices. Mobile devices are often constrained by display size and require a different approach to how content is laid out on screen.
Responsive Web Design Fundamentals
Explore what makes a site responsive and how some common responsive design patterns work across different devices. Learn how to create your own responsive layouts and experiment with breakpoints, and optimizing text and more.
Want more views, click throughs, shares, and overall engagement on your social media posts? You’re not alone. According to the 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014.
Posting visual content is one of the most important things you can do to improve your social media strategy. A successful social strategy will often include photos, videos, and screenshots of infographics or other graphs.
But posting visual content for the sake of posting visual content isn’t the best way to optimize your presence on social media. It’s important that your visual content be compelling, relevant, and correctly formatted.
To help you create visual content your followers will love, QuickSprout created the infographic below. It’ll teach you the major types of visual content, the best tools you can use to create original visuals, and tips on creating the most compelling, aesthetically pleasing designs.