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Nougat comes with a number of big changes over Marshmallow, the last Android OS.

  1. Better battery life thanks to the new-and-improved Doze Mode.

Android introduced Doze Mode with Marshmallow to save your device’s battery life. When your screen was off and your phone wasn’t moving, your phone would burn less battery. But the trick was that your phone had to be physically stationary for Doze to work–you couldn’t, for example, be walking to work with your phone bouncing along in your pocket. Now, with Nougat, Doze starts up as soon as your screen goes off and will still work even if your phone is moving. As with Marshmallow, Doze comes automatically baked into Nougat so there’s nothing you need to do to enable it.

  1. Revamped notifications.

 The look, feel and use of notifications are all different in Nougat. Notifications are wider and fill the entire screen, and there’s less space vertically between each notification. Depending on the app, you can tap some notifications and do a direct reply rather than having to completely open up the app. Messenger and Hangouts in particular come with new, more useful quick-reply options.

  1. Split-screen use.

 Now you can use more than one app in a single screen. Just open one app you want to use on your screen, then press and hold down the square-shaped overview button at the bottom right to choose from other apps to add to screen. With Nougat, now you can, say, have Google GOOGL -0.60% Maps and Spotify both open on the same screen without having to flip back and forth between the two. Not all apps support split-screen mode yet, but most do.

  1. New use for the overview button.

 Speaking of the overview button, it now has a slick new feature. By double-tapping the button you can now quickly navigate back to whatever app you were previously using. Like split-screen mode, this ability to flip back and forth between apps will have huge appeal to power users, and shows that Google realizes more and more users want to multitask on their phones.

  1. Better toggles.

 Say good-bye to third-party toggle widgets. Now, Android has its own built-in toggles (also known as the quick settings menu) that sit right above notifications. To access, just swipe down from the top of your screen. The new toggles include handy things like WiFi, Bluetooth and Do Not Disturb. Android also gives you some (limited) choice over what toggles you want to appear. You’ll have two toggle menus, a quick one that appears when you swipe down and then a complete menu with all available toggle when you tap the down arrow at the top right.

  1. Revamped Settings Menu.

 The upper right corner now has a search button to let you dig through your system settings more easily. You’ll also see certain key settings in little notifications at the very top, such as if you have Data Saver turned on, if you’re using cellular data or not and if you’re in Do Not Disturb mode.

  1. File-based encryption

 Previous Android operating systems have encrypted your phone using full-disk encryption, where your phone basically gets encrypted as one giant unit. Now, your phone will get each file individually encrypted, making for a more robust security system.

“File-based encryption better isolates and protects individual users and profiles on a device by encrypting data at a finer granularity,” according to the Android Developer blog. “Each profile is encrypted using a unique key that can only be unlocked by your PIN or password, so that your data can only be decrypted by you.”

  1. Quicker system updates.

 Android is making system updates run faster in the background on your device. Install times will be quicker, update file sizes will be smaller and your other apps will optimize for the update more quickly.

  1. Direct Boot.

 Google has changed Android’s underlying encryption scheme so that some apps can boot before you even enter your device PIN. “Now your phone’s main features, like the phone app and your alarm clock, are ready right away before you even type your PIN, so people can call you and your alarm clock can wake you up.

  1. Data Saver.

 Apps that run in the background can burn through your monthly data really quickly. With Data Saver, however, Nougat lets you keep apps from running in the background unless you’re on WiFi, saving your precious data plan.

  1. Only install software from trusted sources. Don’t install dodgy things you find on the Internet. This goes for your cell phone, computer system, virtual machines, containers, and so on.
  1. Backup your data. If you get hit with ransomware, you don’t have to pay if you have backups.
  1. Always keep your systems fully up to date with the latest security fixes. The number of systems that are outdated and have known security vulnerabilities is scarey. Script kiddies rely on younot to update your system.
  1. Take advantage of the auditing subsystems. There are lots of cool tools to help monitor your system. If you do have a break in, the audit system might well be able to tell you what happened and what the attacker did.
  1. Always use HTTPS when connecting to services on the network. Chrome and Firefox now have modes to enforce this. If a web site does not support secure communications by 2016, it is probably not worth your visit.
  1. Never use the same password on different web servers. This one is difficult not to fall into the trap. Tools like Let’s Encrypt help a lot. It’s even better if you use ssh keys to log into systems.
  1. Don’t install or use Flash. Firefox no longer supports it, and hopefully most web servers are moving away from it.
  1. Use confined SELinux users to control what users do in your systems. If you are running a shared login system, set up users as guest_t.
  1. Control the devices available to your service. Systemd provides theDeviceAllow directive, which controls the devices available to the service. DeviceAllow=/dev/null rw will limit access to /dev/null and only this device node, disallowing access to any other device nodes. The feature is implemented on top of the device’s cgroup controller.
  1. Coming soon to a systemd system near you is a new feature,ProtectSystem Strict, which can turn on all of these namespaces to fully lock down the environment in which a service runs.
  1. Only run distributions with a Security Response Team watching over the security of the distribution. Enterprise Software is important.
  1. Most hacks are social engineering—for example, email links, web browser attacks, and phone calls. The best option here is to be educated and skeptical. No one from Nigeria is giving you money. The IRS is not calling your house demanding money. If you get a link to a web site in email from your bank, don’t use the link. Type the address directly on the web browser.
  1. Use a syncstop when you have to charge your phone in a public place, or bring your own battery backup.
  1. Run applications in the SELinux Sandbox whenever possible—it was a container before containers were cool. Also follow the development of Flatpack, which soon should be developing sandboxing capabilities.
  1. Use tools like OpenScap to scan your systems for vulnerabilities. Sadly, new vulnerabilities are always popping up, so you must keep your scanners up to date.

Building websites and web applications today is not only about being a great programmer, it’s even more important to be a smart programmer. This means to re-use existing code and applications when possible instead of re-inventing the wheel.

Font Awesome

Font Awesome is indeed awesome: 634 (at the time of writing) icons contained within a single font, constituting “a pictographic language of web-related actions”. Icons are scalable, so they look the same at any size, and you can style them with CSS. It works well with all frameworks and screenreaders and doesn’t require JavaScript.

Bootstrap

Since it was launched by Twitter in 2011, web building framework Bootstrap has become one of the most popular project on GitHub. As Bootstrap grew, its creators Mark Otto and Jacob Thornton decided to move it to its own open source organisation, and the project separated from Twitter.

Bootstrap has a small footprint, LESS integration and compelling visual design. There is a web-based customizer that you can use to tailor it to your open source project: components and jQuery plug-ins can be added or removed by ticking checkboxes, and variables can be customized using a web form. There’s a 12-column responsive grid, typography, form controls and it uses responsive CSS to work with mobile browsers.

Ember.js

Ember.js bills itself as “a framework for creating ambitious web applications”. One of the biggest features is its data binding; objects in Ember can bind properties to each other, so when a property changes in one object, the other is kept in sync.

Another is the ability to define functions on an object that you can then treat as properties. Hence, if a model has a first and last name, you could create a function to define a person’s full name, and have it treated as if the model has a fullname property.

The feature most likely to draw you in is that Ember automatically updates its views when data changes – saving you a lot of work.

AngularJS

AngularJS extends the vocabulary of HTML for declaring dynamic views in web apps. It takes a slightly different approach to Backbone and Ember by doing data binding directly in your HTML. It also uses just plain JavaScript for its controllers, meaning there’s no need to extend other objects as you have to do in other frameworks.

The data binding means data in views is automatically updated when the data changes, but also Angular makes it effortless to bind forms to models, meaning a lot of the code you typically write to link a form to creating a new instance of a model is not needed. Its data binding is bi-directional.

By moving a lot of the binding directly into the HTML, Angular leaves you with much leaner controllers and less JavaScript to write. It might take a while to get your head around, but this approach is really powerful.

Grunt

Grunt allows you to automate common tasks using JavaScript. You can perform mundane, repetitive tasks like minification, compilation, unit testing and linting with almost zero effort. And because Grunt is extensible, if someone hasn’t already built what you need, you can easily author and publish your own Grunt plug-in.

Grunt has dramatically lowered the barrier to entry for web developers by providing a common interface for the tasks in their build process. The extensive plug-in ecosystem and easy configuration format makes it possible for anyone on the team to create a modern build process – designers included.

Open-Source technology is the difference between Apple and Google.  It’s the difference between being able to have access to the software you are using or not.  For us, open source technology is advantageous for our clients, and we use it exclusively.   Code that is open to the public has less bugs, as there are more people monitoring it, and it’s a collaborative effort, which means the best technologies comes out on top almost every time.

The internet has influenced all areas of life. Hand held smart devices have proliferated to the remotest corners and with them the need for software to complete various tasks has increased. Developing software using open source has emerged as a profession and a passion. The two software development methods available today are the closed source and the open source web development services. The open source web development services have become popular to develop software titles.

Open source technology allows end users and developers to see the source code of the software, and to modify it as well. This technology provides a transparent platform on which developers and skilled software professionals work to add to, change or improve its features. This open access to the software code provides many benefits for users and developers.

New versions of software

Developers working on open source have open options: to release a new version of the software for general use, or to limit it to a group of users in house. Issues of copyright may come up. Who claims the new version of the software? Most license agreements state that the ownership of the software does not get transferred to the modifier. The developer modifying the software has no right to sell the new versions.

Price: free of royalties or fees- without constraint not free of charge

Security

One of the major advantages of the open source technology is that virus attacks can be handled as soon as they infect the software. The open code makes it possible to work on the software to fix the damage. Users see and test the software and bring its defects and drawbacks out quickly and the technology permits a change as soon as these are detected.

Improved Quality

The open source technology encourages developers to use their technical expertise on software. This ensures a constant quality improvement and value addition to it. With each upgrade, the software becomes more valuable and desirable for the common user thereby keeping it in the market for longer.  More ideas and ability to integrate innovations makes the software more like what users want because they have hand in developing it.

Customizability

Since use of the alterations made to open source software can be kept private; they can easily be used to customize software for specialized use. This feature makes it appealing to users as they do not need install new software with every change in need.

Auditability

With the open source web development facility there is no need to blindly trust a vendor and the vendor’s claims can be checked out.

The open source web development technology attracts bright, talented, motivated and passionate developers.  As new features are added to existing software regularly, there is an urge in its users to upgrade the software and try out new features.  This is both easy and convenient for users.

If you are looking of creating flexible and highly scalable websites that are able to handle rapid business growth, open source web development is the answer!

Web browser compatibility is an issue that all web designers have to deal with and it is not always an easy task. Creating websites that are compatible to the plethora of available browsers is incredibly important in website design because each browser will render a website differently. What good is a website if it renders beautifully in one browser but not in another? Creating websites which render consistently in the myriad of different web browsers can be frustrating. Add in the fact that browsers are constantly rolling out new versions and it is easy to see that achieving web browser compatibility can be a bit overwhelming. In addition, more people are using their mobile telephones and tablets to surf the internet and make purchases. Making sure mobile versions of your website render consistently on all mobile platforms is also a concern for web developers and their clients.

While the issue of browser compatibility have gotten extremely difficult to navigate, there are solutions which make the issues much easier to master. The latest solutions are software applications which can track bugs and issues, present live web based browser testing, check multiple coding languages and render your website on multiple browsers and on mobile.

Cross Browser Compatibility for Your Website

Cross browser compatibility isn’t hard to achieve. For some browsers like Internet Explorer, it can be a little more difficult than it should be but it can still work. One of the ways to ensure that it does is by following the correct guidelines for your particular coding type.

Web Standards are the set of rules defined largely in part by the W3C that describe how elements should be coded. If you differ from this coding, browsers may not react the same. In the case of the site I mentioned in my blog posting, the footer background graphics did not remain at the bottom of the page. Instead they moved up the page behind the text, making the content of the pages unreadable. It became (and continues to be) a mess which could have been avoided.

The use of web standards can greatly improve your websites visibility and accessibility. It will allow you to open your website up to more visitors and increase the traffic exponentially.

The purpose of this article is to stress the importance of cross browser compatibility. Making sure you optimize your website for various browsers is necessary if you want to maximize your visitor count. If you don’t, there is no telling how much traffic you could be losing.

Here Are 5 Such Applications.

WebBrowserCompatibilityTables.com :

It is a free website which offers compatibility tables that show front end technologies in web browsers. They only test browsers that have 1% or more of the browser market share. The site is basic and because of that it is easy to use.

BroswerShots.org :

It is a free open source website which will render screenshots for any url. It features 17 browsers, excluding Safari, Internet Explorer and Netscape. However it includes lesser known browsers, i.e. Midair, Lynx and SeaMonkey. It can take a few minutes because you are added to a queue to use the resource but generally the screenshots can be seen in around 20 minutes.

BrowserStack.com :

It is not free but for the services they provide it is well worth the $35-40 you’ll spend each month for their least expensive plan. What is huge about their service is that they emulate on a slew of mobile devices. They also offer local and live testing. This service also offers live debugging and support for multiple languages and CIs.

SauceLabs.com :

It charges $12+ per month for their manual and automated services. It boasts secure and fast cloud testing. You can test your website on over 500 browsers and operating systems and emulates mobile service on many platforms. They offer a debugging service as well. They include testing reports and video of testing sessions.

Ghostlab :

Ghostlab (vanamco.com/ghostlab/) also charges for their browser compatibility service. For $49 per month you will be able to connect to any number of devices and browse them synchronously. They offer development tools which allow you to inspect, debug and update code as you browse. All of this and more can be done securely so that no one has access to your project.

We all spend masses of time and money to try to get people to look at our websites but many website owners fail to take the time to track the success of these efforts. Between social media, emailing, search engine optimization, and various other activities, it is likely that we could scale back in less effective areas and focus on the one that is generating the best results. With Google Analytics, you can see not only how many people are visiting your website, but also where they are coming from.

Google analytics is one of the top, most powerful tools out there for monitoring and analysing traffic on your website. It gives you an enormous amount of information about who is visiting your site, what they are looking for, and how they are getting to your site. Any business that wants to expand and grow their business on the internet should definitely be using Google analytics.

  1. It can tell you About Your Unique Visitors

If you have ever wondered how many people visit your website every day, Google Analytics can help you with that. Through this useful, interactive tool you can gauge the exact amount of unique visitors that arrive onto your site daily. The parameters are flexible and allow you to see trends wither over a period of time or daily.

  1. It denotes the average time a user spends on your website

This tool gives you an insight into how much time a unique visitor is spending on your website on an average. It also tells you where people are most likely to visit, whether it is just the homepage of your website or also the internal pages as well. These perceptive analytical could result in lead generation or sales.

  1. It gives you an insight about the sources of traffic

Analytics allows you to measure your ROI figures based on your SEO strategies and can be vital to the growth of your business. You can therefore see where your traffic is arriving from and in some cases, also visit the referring link in question to view see where your website link is placed.

  1. It identifies traffic-pulling keywords

In your SEO strategies there may be some keywords that are driving more traffic than others. Even though your website ranks well, there may be some keywords that aren’t really working for you. This tool helps you identify the non-performing keywords as well as those that are responsible for driving traffic to your website.

  1. It helps you track what sections are more popular than others

There may be some sections of your site that are pulling in more users and engaging them in ways that other sections are not. Google tracking allows you to identify the sections that are more profitable than others, or that are getting more prominence merely because of how they are placed or promoted on your website.

Color deeply influences the overall look and feel of a website and can form the first impression about a company for visitors.

What do consider when developing a color palette

Companies and clients will often have a set of colors used in the corporate logo that they want implemented in the site design. It’s the web designer’s job to educate the client about how those colors will fit into the site’s style and gently encourage changes if necessary.

Colors have different meanings in different cultures and countries, so understanding the meaning of color in your target market is important. Here are some general guidelines for color codes:

  • Blue is associated with stability, trust, and confidence. It is an excellent color for credit card website or other sites needing to inspire confidence.
  • Black represents elegance, wealth, sophistication, and mystery.
  • White symbolizes peace, purity, and simplicity.
  • Orange represents warmth, enthusiasm, or warning.
  • Red is associated with strength, power, love, and desire.
  • Green can represent nature, health, vigor, and community.
  • Yellow is often associated with brightness, happiness, idealism, and hope.

Text colors

Text is harder to read on a monitor than on paper so the choice of background and font colors is supremely important. Readability of text is the primary concern. If the text is light colored, then the background must be dark and vice versa. White and black are the most common combination and red and blue are useful for link and highlighted text. Contrast is important for making text readable, so avoid dark backgrounds with text of too similar a tone.

Browser-safe colors

A common problem when attempting to build a web design around an established set of logo colors is that Pantone colors do not always reproduce accurately in browsers. When a non-browser safe color appears in a website, browsers will adapt by shifting the color. Some computers with aging graphics hardware may also fail to display colors correctly.

The best way to avoid this issue is to stick to the “browser-safe palette” of 256 or 216 colors (for really conservative designers). These colors are designed to be accurately displayed in all browser and hardware environments. While some designers (and clients) may find this limiting, it is the only way to ensure that a site is always viewed at its best. By limiting colors this way, designers can ensure that file sizes are smaller and that the site will load quickly.

Color psychology

Designers of all stripes know that colors can be organized into groups based on the feel they give a viewer. They fall into three basic categories, and sites incorporating colors from each group can have a more balanced feel.

Cool colors:

Cool colors have a calming effect. A site dominated by cool colors can appear impersonal and cold, but used in combination with warm or neutral colors, they can be comforting.

  • Blue
  • Green
  • White
  • Turquoise
  • Silver
  • Gray

Warm colors:

Warm colors rev us up and get people excited about what they’re seeing. Warm colors convey emotions ranging from optimism to violence. However, too much can be jarring and overwhelming to visitors.

  • Red
  • Yellow
  • Pink
  • Orange
  • Gold
  • Brown
  • Black

Neutral colors:

Neutral colors make good backgrounds and font colors and can serve to unify mixed color palettes. They can also help focus attention on the central colors or tone down color combinations that might otherwise be overwhelming.

  • Black
  • White
  • Gray
  • Ivory
  • Brown
  • Beige

Do you have a business and don’t have a website? If you said yes, it’s almost as if your business doesn’t exist.  In this modern era, people and companies are on the internet for information. Why do you think people visit a website? It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers. It needs to contain information about what you can do for them.

A surprising fact is how many businesses do not have a website. You would think that in this digital modern era everybody would know how important a website is for a business. It is clearly not the case and any business that does not have a professionally designed website is missing out on a powerful marketing tool.

Below are just a few of the advantages and benefits of having a website for your business.

A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!

 

A WEBSITE SAVES YOU TIME

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!

 

IT PROVIDES A MEDIUM ON WHICH TO SHOWCASE YOUR WORK

No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.

 

YOUR SMALL BUSINESS WILL GAIN CREDIBILITY

Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.

 

A WEBSITE SAVES YOU MONEY

As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under $100 a month and, in some cases, as little as $20. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

 

IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED

Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.

 

IT IS ALWAYS ACCESSIBLE

A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.

 

IT IMPROVES CUSTOMER SERVICE

Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date.

 

 

Getting a Google Maps traffic update before leaving for work is not a big deal for you, but have you ever wondered how Google tracks live traffic. There is no rocket science behind this, but Google has to do a lot of hard work, just to serve you the real-time traffic updates in your area.

Google gathers GPS data it receives from Smartphone and uses it to analyse their speed and location. Google has assigned different colours for different traffic congestion levels, like red is for heavy traffic. So, if more Smartphone are there at one place (obviously on the road), the colour of the maps overlay changes to red. Google’s intelligent algorithms exclude vehicles like Postal Vans, as they take more frequent stops and may alter the traffic data.

Google also crowd sources location data from telecom companies. These telcos monitor user location data by a method called Trilateration, in which the distance of a user measured between two or three surrounding telecom towers is used to analyse the speed and location of the user.

The minds behind the working of Google Traffic are ZipDash, a traffic analysis company that Google bought in 2004. Google added ZipDash’s technology to Google Maps and started providing live traffic updates.

After tracking and analyzing the location data for a particular trip, Google permanently deletes it from its servers. Google also offers an Opt-out option, in which if a user is concerned about his privacy, he can stop his location tracking by Google Maps servers. Google stated:

“Once you disable or opt out of My Location, Maps will not continue to send radio information back to Google servers to determine your handset’s approximate location”.

So, wherever you’re, next time when you’ll use Google maps for live traffic updates, you’ll praise Google’s efforts for the accuracy and speed they provide while tracking the live traffic for you. Google has played a major role in making our lives simpler. One can’t imagine internet without Google. In fact, Google is the internet for most of us.

Link building is hard, but it’s not the only way to make traffic gains in Google’s search results.

You can increase your website traffic without doing link building and without violating any Google webmaster guidelines by concentrating on less risky and more efficient ways that will also lay the foundation for long term success.

1. In-depth articles

By adding a few signals to your HTML, your high quality content could qualify to appear. The markup suggested by Google includes:

  • org Articlemarkup – NewsArticle works too
  • Google+ Authorship
  • Pagination and canonicalization best practices
  • Logomarkup

While Google seems to favor authorities news sites for In-depth Article inclusion, most sites that may qualify don’t have the proper semantic markup implemented.

2. Improving user satisfaction

Can you improve your Google rankings by improving the onsite experience of your visitors?

In many ways the answer is “yes,” and the experience of several SEOs hints that the effect may be larger than we realize.

We know that Google’s Panda algorithm punishes “low-quality” websites. We also know that Google likely measures satisfaction as users click on search results.

3. Video optimization

Pixel for pixel, video snippets capture more search real estate than any other type of rich snippet, even more than authorship photos. Studies show our eyes go straight to them.

Unlike author photos, video snippets are often easier to display and don’t require connecting a Google+ account.

Video snippets generally require creating a video XML sitemap and adding schema.org video markup.

4. Google authorship

What makes a good author photo? While there are no rules, I’ve personally tested and studied hundreds of photos and found certain factors help:

  • Use a real face, not a company logo, cartoon or icon
  • High contrast colors. Because the photo is small, you want it to stand out with good separation between the background and foreground.
  • Audience targeted. For example, young Disney fans are probably less likely to click on an old guy in a suit who looks like a financial adviser.

Google recently got more selective about the author photos it chooses to show, but if you implement authorship correctly you may find yourself in the 20% of all search results that includes author photos.

5. Improving site speed

Improving site speed not only improves visitor satisfaction but it may also have a direct influence on your search rankings. In fact, site speed is one of the few ranking factors Google has confirmed.

6. Social annotations with Google+

When you share content on Facebook and Twitter, your network basically sees it only when they are looking at Facebook and Twitter.

On the other hand, when you share content on Google+, your network can see it every time they search Google.

Google’s own research shows that users fixate on social annotations, even when presented with videos and other types of rich snippets.

7. Updating fresh content

Websites that stop earning new links often lose ground in Google search results. At the same time, sites that never add new content or let their pages go stale can also fall out of favor.

Freshening your content doesn’t guarantee a rankings boost, but for certain types of queries it definitely helps. Google scores freshness in different ways, and may include:

  • Inception date
  • The amount (%) your content changes
  • How often you update your content
  • How many new pages you create over time

8. Ongoing on-page SEO

The factors listed here only scratch the surface of earning more real estate in search results. Issues such as indexing, crawling, canonicalization, duplicate content, site architecture, keyword research, internal linking, image optimization and 1,000 other things can move ranking mountains.