Web development is progressing at incredible speed these days and trends that were hot in 2016, today will be considered nothing less than archaic. Users are having more control and power and companies are shifting their services according to the user needs, which may be unpredictable. In this article we will cover the biggest and most promising trends of web development.
AI is something that is shaking modern IT world and companies are competing against each other to hire and maintain the best professionals of the industry. Started by Facebook and Google, artificial intelligence is applied in more and more apps these days allowing devices to think and act more like humans. The basic AI example is face recognition, which is widely used in Facebook photo tagging. The importance of AI is explained by the fact that it allow devices to act independently aka without manpower and this leads to increased efficiency, accuracy and overall better user experience.
Internet of Things
Internet of things is all about making devices smart and enabling them to communicate with each other. We are already familiar with smart houses and are now having more and more devices that make our life easier and are capable of collecting any data that can be collected.
As for web development, in the future developers may want to work on the apps that would allow to remotely control household devices and would help in device communication and data analysis.
The language grammar and efficiency of writing the apps were improved and overall, JS is now the most popular language among full stack developers.
Static site generators
These generators are able to create website from the text stored in files rather than in databases. This reduces the website loading time, offers better security and makes deployment of content and templates much easier.
VR is something we normally associate with video games. However, big players (like Google) already started their work on APIs that are designed to help VR transition to the web. As we said, the market is demanding so this year may bring us apps that involve virtual reality (like real estate tours, for example). This innovation may bring user experience on new level and would become a strong marketing advantage for the companies.
We know that GIFs are a fun and easy way to use in our messengers and conversations but developers want to take it further and use GIFs in web apps for better engagement with the users. Because the majority of people perceives visual information way better than plain text, videos are incredibly popular these days. However, they also weigh a lot so GIFs are a perfect way to capture attention and at the same time tell a story.
We are used to boring and old-fashioned bots but 2017 seems to level them up. Now bots are intended to become more personalized in order to provide better user experience, which, again is a huge marketing advantage.
Bots are now able to react more “human-like” and give personalized advice, for example, during shopping. Developers are trying to eliminate the feeling that you are talking to a machine and instead, turn the conversation with a bot into fun and useful process.
As can be seen, the whole web development is moving towards the possible user needs, trying to be proactive. There is a lot to explore and a lot to implement — still, developers’ creativity also play a major role in “likeability” of their app. The best advices we can give is — always listen to your client and don’t try to tailor them to some standards. Every client has individual requirements so your prior task as developer is to understand what they want and together come up with the best way to deliver it.
Author: Dmitry Budko
Organizations face more and more challenges when it comes to digital marketing. With growth and revenue a priority for most businesses,74% of marketing professionals have focused on converting leads to customers, while over half prioritized increasing traffic to their website.
Alongside accelerating inbound marketing as a top priority, technologies continue to evolve while social platforms seem to have a life of their own when it comes to growth. Take the current shining star in the app world Snapchat, only launched in 2012 the application has dominated headlines 2016 piquing interest amongst brands and investors alike raising nearly $650 million and its founders demonstrating such belief in their product they rejected a $3 billion buy out offer from Facebook.
This is the reality of digital. It doesn’t just move, it skyrockets, and as technologies continue to evolve so do customers. As a result, the marketing activities of organizations also need to move apace to keep up with both its application of digital technologies and developing the knowledge and skills to use them.
As this year continues to witness developments in the realms of social media, VR, mobile marketing and user experience to name a few – how has 2017 fared?
To help keep you in the loop, here are 5 digital marketing trends to look out for.
1) In-store marketing
In-store marketing may not sound like a branch of digital marketing, but in 2017, the relationship between physical and online sales techniques is expected to narrow even more.
In a smartphone dominated world, 80% of millennial use their phone in-store and 74% claim to be willing to receive location-based mobile alerts. For an organization with an optimized mobile stratergy, capturing customers in-store through digital techniques will provide an effective means of conversion.
“In order for retailers to compete with the 800lb gorilla that is Amazon, they must provide shoppers with a unique in-store experience with tailored-made engagement. Leveraging location-based marketing through a retailer’s branded mobile app allows retailers to drive traffic through relevant, contextual mobile marketing” – Eric Newman, VP of Products & Marketing at Digby
A fine example of this comes from American supermarket Target. The store launched a reward app to present their customers with special offers as they walk through various departments of their stores.
2) Live video
As consumers become savvier and more tuned into their digital surroundings, they have a greater desire to connect with brands and follow their stories.
Online video now accounts for 50% of all mobile traffic and this year has seen a huge rise in video sharing, and video content creation, particularly in the realms of social media.
Platforms such as Periscope and Facebook Live now make it easy for brands and businesses to connect with their fans and followers in real-time and get their message across by streaming live broadcasts and promoting them in advance, and as people’s thirsts for video stimulation increases, so will the need for live video content.
Earlier this year, BuzzFeed broadcast a Facebook Live video of people placing elastic bands around a watermelon, eventually causing it to burst. According to reports, audiences tuned in for an average of 40 minutes without even realizing it. Live video broadcasting is expected to ramp up even more in 2017.
3) Expiring social content
As social media consumption continues to rise and the big players are monopolizing the market, we can expect significant changes in social from next year and beyond.
Facebook bought whatsapp, Twitter purchased Periscope, and as social becomes more consolidated, the way in which these platforms operate may very well change, and it’s up to businesses and their marketers to keep their eye on the changes to remain ahead of the game.
One big digital marketing trend that is expected to blow up in the world of social media comes in the form expiring content. Expiring digital content offers brands and businesses a means of cutting through the noise and clutter, and gaining the attention of their target audience without spending massive amounts of capital.
One of the pioneers of the expiring content movement is Snapchat. To create a real sense of urgency, the platform gave customers a limited time to read or view content before it disappeared. This consisted of watching 10-second videos that disappear after one view and then related to other bigger Snapchat stories.
The tactic proved so successful that Instagram copied the model, causing a rivalry between the two platforms. Expiring content is becoming an effective means of brand advertising and its set to blow up in 2017 and is a trick not to be missed.
4) Wearable mobile devices
There are currently 7.22 billion active mobile devices in the world – that’s more technology in the world than people, so it’s easy to understand the importance of smartphone marketing and its relevance to an organization.
In 2015 the wearable’s market exceeded $2 billion; this year it is set to hit almost 3 billion and is expected to reach over 4 billion in 2017. Much like the emergence of mobile, brands and businesses will have to develop their websites and platforms to suit the needs of the needs of the average wearable user, and ensure they are optimized for small, more interactive screens to ensure a quality user experience and prompt sales.
5) Interactive Content
According to digital marketing expert, Aaron Agius, interactive digital content is going to come into its own in 2017.
In the current digital landscape, engagement is everything, and marketers succeed when their audience not only consumes content but also enjoys and acts upon it, which is why interactive content will be so important going forwards.
Compared to 36% of static content, interactive content generates conversions moderately or very well 70% of the time. In addition, it works as a competitor differentiator and proves effective in educating buyers, no mean feat in a landscape that sees customers turn away from traditional methods of purchasing in favor of online reviews and research.
“By its very nature, interactive content engages participants in an activity: answering questions, making choices, exploring scenarios. It’s a great way to capture attention right from the start. Individuals have to think and respond; they can’t just snooze through it.” – Scott Brinker, Author of ChiefMartec.com
With digital technology getting more sophisticated all the time, the scope for brands and businesses to engage with consumers is seemingly endless, and it is going to prove even more valuable in 2017.
Interactive can come in many forms, from quizzes and polls to calculators and contests. The question is: which interactive content will you develop to engage with your audience? Food for thought.
2017 isn’t far away and now is the time to take heed of the new and the developed digital marketing trends that are beginning to emerge. Start planning and gain the expertise you need now to ensure success tomorrow.
Author: Clodagh O’Brien
Nougat comes with a number of big changes over Marshmallow, the last Android OS.
- Better battery life thanks to the new-and-improved Doze Mode.
Android introduced Doze Mode with Marshmallow to save your device’s battery life. When your screen was off and your phone wasn’t moving, your phone would burn less battery. But the trick was that your phone had to be physically stationary for Doze to work–you couldn’t, for example, be walking to work with your phone bouncing along in your pocket. Now, with Nougat, Doze starts up as soon as your screen goes off and will still work even if your phone is moving. As with Marshmallow, Doze comes automatically baked into Nougat so there’s nothing you need to do to enable it.
- Revamped notifications.
The look, feel and use of notifications are all different in Nougat. Notifications are wider and fill the entire screen, and there’s less space vertically between each notification. Depending on the app, you can tap some notifications and do a direct reply rather than having to completely open up the app. Messenger and Hangouts in particular come with new, more useful quick-reply options.
- Split-screen use.
Now you can use more than one app in a single screen. Just open one app you want to use on your screen, then press and hold down the square-shaped overview button at the bottom right to choose from other apps to add to screen. With Nougat, now you can, say, have Google GOOGL -0.60% Maps and Spotify both open on the same screen without having to flip back and forth between the two. Not all apps support split-screen mode yet, but most do.
- New use for the overview button.
Speaking of the overview button, it now has a slick new feature. By double-tapping the button you can now quickly navigate back to whatever app you were previously using. Like split-screen mode, this ability to flip back and forth between apps will have huge appeal to power users, and shows that Google realizes more and more users want to multitask on their phones.
- Better toggles.
Say good-bye to third-party toggle widgets. Now, Android has its own built-in toggles (also known as the quick settings menu) that sit right above notifications. To access, just swipe down from the top of your screen. The new toggles include handy things like WiFi, Bluetooth and Do Not Disturb. Android also gives you some (limited) choice over what toggles you want to appear. You’ll have two toggle menus, a quick one that appears when you swipe down and then a complete menu with all available toggle when you tap the down arrow at the top right.
- Revamped Settings Menu.
The upper right corner now has a search button to let you dig through your system settings more easily. You’ll also see certain key settings in little notifications at the very top, such as if you have Data Saver turned on, if you’re using cellular data or not and if you’re in Do Not Disturb mode.
- File-based encryption
Previous Android operating systems have encrypted your phone using full-disk encryption, where your phone basically gets encrypted as one giant unit. Now, your phone will get each file individually encrypted, making for a more robust security system.
“File-based encryption better isolates and protects individual users and profiles on a device by encrypting data at a finer granularity,” according to the Android Developer blog. “Each profile is encrypted using a unique key that can only be unlocked by your PIN or password, so that your data can only be decrypted by you.”
- Quicker system updates.
Android is making system updates run faster in the background on your device. Install times will be quicker, update file sizes will be smaller and your other apps will optimize for the update more quickly.
- Direct Boot.
Google has changed Android’s underlying encryption scheme so that some apps can boot before you even enter your device PIN. “Now your phone’s main features, like the phone app and your alarm clock, are ready right away before you even type your PIN, so people can call you and your alarm clock can wake you up.
- Data Saver.
Apps that run in the background can burn through your monthly data really quickly. With Data Saver, however, Nougat lets you keep apps from running in the background unless you’re on WiFi, saving your precious data plan.
- Only install software from trusted sources. Don’t install dodgy things you find on the Internet. This goes for your cell phone, computer system, virtual machines, containers, and so on.
- Backup your data. If you get hit with ransomware, you don’t have to pay if you have backups.
- Always keep your systems fully up to date with the latest security fixes. The number of systems that are outdated and have known security vulnerabilities is scarey. Script kiddies rely on younot to update your system.
- Take advantage of the auditing subsystems. There are lots of cool tools to help monitor your system. If you do have a break in, the audit system might well be able to tell you what happened and what the attacker did.
- Always use HTTPS when connecting to services on the network. Chrome and Firefox now have modes to enforce this. If a web site does not support secure communications by 2016, it is probably not worth your visit.
- Never use the same password on different web servers. This one is difficult not to fall into the trap. Tools like Let’s Encrypt help a lot. It’s even better if you use ssh keys to log into systems.
- Don’t install or use Flash. Firefox no longer supports it, and hopefully most web servers are moving away from it.
- Use confined SELinux users to control what users do in your systems. If you are running a shared login system, set up users as guest_t.
- Control the devices available to your service. Systemd provides theDeviceAllow directive, which controls the devices available to the service. DeviceAllow=/dev/null rw will limit access to /dev/null and only this device node, disallowing access to any other device nodes. The feature is implemented on top of the device’s cgroup controller.
- Coming soon to a systemd system near you is a new feature,ProtectSystem Strict, which can turn on all of these namespaces to fully lock down the environment in which a service runs.
- Only run distributions with a Security Response Team watching over the security of the distribution. Enterprise Software is important.
- Most hacks are social engineering—for example, email links, web browser attacks, and phone calls. The best option here is to be educated and skeptical. No one from Nigeria is giving you money. The IRS is not calling your house demanding money. If you get a link to a web site in email from your bank, don’t use the link. Type the address directly on the web browser.
- Use a syncstop when you have to charge your phone in a public place, or bring your own battery backup.
- Run applications in the SELinux Sandbox whenever possible—it was a container before containers were cool. Also follow the development of Flatpack, which soon should be developing sandboxing capabilities.
- Use tools like OpenScap to scan your systems for vulnerabilities. Sadly, new vulnerabilities are always popping up, so you must keep your scanners up to date.