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It’s a fact now that mobile shopping is gaining more and more adepts, as people tend to digitalize almost everything they are doing. Whether we’re talking about taxi rides, car rentals, accommodation, Wi-Fi access or simpler things such as clothes and food, mobile payments have become a part of our common lives.

But if you’re a merchant or a developer, most likely you found yourself at least once in the situation of integrating a payment gateway in a mobile app. If you think this is not such an important thing, you might think again. This represents the final step users make when they want to buy something from within an app. There have been lots of situations where shoppers changed their mind when buying things when they encountered even a minor error in the last stage, so this is very important. But let’s have a look at some important things you should take into account when integrating payment gateway in a mobile app.

  1. Pay attention to alternatives

Try to offer your users as many payment options as you can: perhaps some of them prefer to pay through PayPal, others with the debit or credit card, and others even choose the COD option. If you want to cater to as many users as possible, you should make sure that your app supports different modes of payment. It would be useful to make some research and see which are the payment options most used among your target audience.

 

  1. Go for a friction-less method

Some app developers choose a payment gateway in the app, while others go for a web page based on the mobile as a mode of payment. Indeed, if the payment feature is part of the app, it’s easier for a shopper to pay without the friction. Moreover, it’s easier if they can save the debit/credit card details for future payments. On the other hand, a web page optimized for mobile will make them go through several steps until they finish, which is why a friction-less method is better.

 

  1. Analytics and statistics

Truth be told, payment gateways may sometimes be really messy when you have to handle them. It’s easy to mistake something when it comes to payment details of several users or even to forget some steps in the way. In order to keep everything under control, it is useful to have constant reports, analytics and statistics to see whether you’re sticking to the plan or not.

 

  1. Check the security

Do you have a payment gateway with a PCI-DSS certification? As of now, PCI Data Security Standard is one of the best options when it comes to maximizing security for card holder’s data. You actually need this if you want to make your app trustworthy and to strengthen users’ security. Of course, it is not compulsory, but shoppers will trust your app more if you are certified, since it offers them 100% security when using it.

 

  1. Make it easy and fast

In this era, everybody is looking to make a payment process as fast and easy to go through as possible. Nobody likes an app that is slow or worse, that makes the device move slower. These important qualities depend on the SDKs you integrate in the payment gateway or not. Before you choose some of them, you should research those which are famous for offering a fast and easy mode of payment both for users and for apps.

 

  1. Quick settlement

If until now you only considered the users and their need when it came to structuring and optimizing the app, make sure you think about yourself too. It’s not only about their preferences and needs, but it’s important that you also ensure a quick settlement, so that you receive the money as soon as possible. Some of the payment gateways need somewhere from 2 to 5 working days in order to make the transfer to your own account, and you might want to make sure this is the best option for you.

 

  1. Remember about the cost structure

There are various types of cost structures available on the market currently, such as periodic, one-time or per transaction. For this, you should think well ahead and choose the one that proves to be affordable on the long-term. Moreover, it is extremely important to go for the type of cost structure that doesn’t interfere with the quality of your app.

As the time changes, technology evolves. And with the change in technology come better process and methods that make completing a task easier. Needless to say, web application trend also changes with the passage of time. The old practices of web application development cannot meet today’s business needs. So, in order to have a competitive edge over your competitors, you should be aware of the latest trends. Here are top five web application development trends that are going to stick around this year.

Security:
Cyber crimes are all-time high these days. A breach in an app’s security affects both the company and its customers. Nowadays, the nature of cyber attacks is beyond our imagination. So a strong thrust is going to be placed on the security web apps throughout the year. Your web app should not have any issue related to authentication, access control, confidentiality, SQL injection, cross-site scripting, etc.

User Experience:
User experience will play an important role in the success of a web app this year too. Web applications should ensure a smooth user experience in all features, such as form submission, login redirects, email subscriptions, etc. Pay a close attention to each feature for a smooth user experience if you want to garner success in 2016.

Minimalism:
A fresh and uncluttered UI will rock throughout 2016. You can achieve minimalism by reducing a design to only the most essential elements. Web apps based on minimal design load quickly and offer better user experience on mobile devices.

Responsive Design:
These days, people use multiple devices to access the web. So, all web apps should have responsive designs to fit into any device without hanging up. Responsive design will be a norm instead of a trend in 2016.

Citizen Development:
Citizen Development, started adding momentum last year, will continue to speed up in 2016. Gartner defined citizen developer as, “A citizen developer is a user who creates new business applications for consumption by others using development and runtime environments sanctioned by corporate IT.”

No matter if you have a beautifully rendered website, or a stunning portfolio you won’t get very far if you’re lacking sufficient SEO. The thing is, Google, Yahoo, and Bing are extremely objective when it comes down to things like sitemaps, alt tags, and keywords – just to name a few. Understanding the terminology isn’t really that important, but understanding how to improve your SEO is.
What is Search Engine Optimization (SEO)

SEO is the process in which the traffic to your website is improved from search engines such as Google, Yahoo, and Bing. The higher a website appears in search results, the higher the number of visitors the page will receive from the search engine. There are several methods to improve your pages ranking without submitting to the paid schemes offered by search engines.

Page Titles

The title tag is used by search engines to display a page in search results, as well as appearing at top of the browser. These tags tell search spiders and users what your page is about. Google only displays between 50 – 60 characters in their title tags, therefore its important to keep descriptions short, compelling and relevant. Keywords and page topics should feature towards the front.

Keywords

The placement of keywords throughout your site is perhaps one of the most important SEO tactics. It’s useful to take into account how someone would search for information on the specific service or product you are offering, as the keywords they use are likely to be the keywords you want to be using. BUT make sure you don’t add ridiculous amounts of keywords, especially if they are unrelated as this can lead to your site being flagged as spam. Search engine spiders are programmed to ignore ‘keyword-stuffing’.

ALT Tags

Each image and video that you have on your site can have descriptive words added to its imprint. These are known as alternative text descriptions. These descriptions allow for search engines to locate your page using the keywords found in your image and video descriptions, as well as the usual text throughout the site. Therefore increasing the opportunities your site is found, which consequently raises its page ranking.

Sitemaps

A sitemap – a page specifically listing and creating links to all the other major pages on your site – allows for search spiders to locate pages quickly, and with more relevance to the search in question. Therefore every page is easier to find for both the spiders and users alike, and can be reached with significantly less clicks.

Mobile Site

‘With nearly 40% of organic traffic coming from mobile devices in 2015’, its hardly surprising that websites with a mobile friendly interface will rank higher in Google searches. Ultimately Google is trying to provide the best user experience – so really the better the user experience on your site, the better you will rank with Google.

Don’t Use Flash

Many small businesses like to run their sites using Flash as it is easy to launch and is fairly cheap. However, Google always ranks Flash sites lower then sites running on alternative platforms – partially because you cannot link to an individual page. Changing a Flash-based site to WordPress will hugely increase your search engine rankings.

Update Content Regularly

I’m sure this is something you would be doing regularly anyway – but even so, it’s an absolute must! Regularly updated content is viewed as one of the best indicators of a site’s relevancy. Make sure to keep it fresh.

URL Structure

A URL is up there in the first things that a search engine uses in order to determine a page rank, hence why it’s vital to make them easy for spiders to search. This can be done by keeping the URLs short (which also enhance the user experience), keeping them relevant to the page’s topic and keywords, and by ensuring the URLs help categorise the site pages.

Grow Natural Links

Another key ranking factor in Google’s algorithm is the number of organic and quality inbound links to your site. This works because Google ranks the reliability and relevance of your site partially as a result of how many times it has been recommended by third parties. Therefore it is important to monitor how these links are growing.

Monitor your Progress

You won’t know if all your hard SEO work is paying off unless you keep track of your search standings. Keep an eye on your page ranking via tools like Alexa and the Google toolbar. On top of this its important to check your referrer log so that you can see how your visitors arrive to your site, and the search terms they are using to get there.

That’s an easy career improvement goal to give oneself, but “become a kick-ass programmer” is not a simple goal.

1. Remind yourself how much you have to learn

The first step in learning something is recognizing that you don’t know it. That sounds obvious, but experienced programmers remember how long it took to overcome this personal assumption.

2. Stop trying to prove yourself right

To become great—not just good—you have to learn from experience. But be careful, experience can teach us to repeat poor behaviour and to create bad habits.

3. “The code works” isn’t where you stop; it’s where you start

Part of that process is defining what “better” means. Is it valuable to make it faster? Easier to document? More reusable? More reliable? The answer varies with each application, but the process doesn’t.

4. Write it three times

Good programmers write software that works. Great ones write software that works exceedingly well. That rarely happens on the first try. The best software usually is written three times:
First, you write the software to prove to yourself (or a client) that the solution is possible. Others may not recognize that this is just a proof-of-concept, but you do.
The second time, you make it work.
The third time, you make it work right.

5. Read code. Read lots of code

When you read others’ code, you see how someone else solved a programming problem. But don’t treat it as literature; think of it as a lesson and a challenge.

6. Write code, and not just as assignments

Working on personal programming projects has many advantages. For one, it gives you a way to learn tools and technologies that aren’t available at your current job, but which make you more marketable for the next one.

7. Work one-on-one with other developers any way you can

When you contribute to an open source project, pay attention to the feedback you get from users and from other developers. What commonalities do you see in their criticism?

8. Learn techniques, not tools

Programming languages, tools, and methodologies come and go. That’s why it pays to get as much experience as you can with as many languages and frameworks as possible. Focus on the programming fundamentals, because the basics never change; pay more attention to architecture than to programming.

As you can see, there is no clear one-size-fits-all solution, and ultimately, your decision should also include an honest assessment of your technical abilities. WordPress is a great option for all types of businesses and bloggers, amateur or professional.

If you’re looking for extensive features for a site that needs to be very scalable, then Drupal might be ideal. Finally, Joomla can provide strong social media features or a balance between the other platforms.

Overall, for maximum flexibility and user-friendliness, we highly recommend using WordPress for your next blog or website. As the chart indicates, there is clearly a reason the blogging software commands a 60.7% market share.

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SEO, Search Engine Optimization, is used in combination with Social Media as Google is now keen to rank the content on the ‘Social Perceptibility’. SEO holds a special significance for online businesses. SEO functions for the target market, business and it provides innumerable benefits. Get more understand on How Digital Marketing Agency Quickly Helps You Improve Your Business? Digital marketing services, implemented by finest SEO experts, can provide a great boost to your online business.

Responsive websites are created and are optimized for the mobile traffic by the SEO geniuses to offer better user experience. SEO can improve the ranking of the website while casting an influence on how the potential visitors find your business. SEO tactics should also be utilized to influence the ways in which other people do business with your business.

Get noticed online by topping the search engine list!

Social media has become the indispensable tool for businesses looking forward to gain success in the online world. Online shoppers try to share, learn, connect and buy. Online sellers are now oriented towards change and wish to explore the new medium of communication with the customers. For success, a business must be built up as per the latest principles of social media marketing.

To build up the brand name, you need the SEO services. To manage your online business interactions, online reputation and to build community or manage the social CRM, you need the services of an SEO expert. With the help of social media, you will be able to utilize an effective strategy for the online business.

The role of social media marketing and SEO

Social media marketing can perform a plethora of roles to provide a facelift to the online business. It enhances the brand recognition, improves brand loyalty, and provides tremendous opportunity for the customers to convert, raises the conversational rates, sand fosters a great brand authority. Besides this, the social media marketing can increase the inbound traffic, reduce your marketing cost, provide, the better search engine ranking and improve your customer insight. SEO also casts a great impact on the business.

With the apt implementation of the SEO techniques, more and more traffic can be generated to the website. As a result, the business entity will generate a great Return on Investment and customer orientation. Now SEO techniques apply to social networking sites for social media optimization. With such a step, users of social networking sites will get easily attracted towards your products and services. For efficient business promotions, you need to carve a mid-way-house between SEO and digital marketing services. Site

Site optimization to increase the customer count!

SEO experts make use of proven SEO techniques to optimize websites so that you create a great online presence which can be found by other individuals. The SEO expert will find out the right set of keywords, basing on the search volumes, so that the website is found easily. Efficient SEO services can boost up the business’ prominence along with the reputation.

Golden rules of SEO:

  • SEO strategies have the capacity to enhance small and medium sized businesses. Following principles need to be followed:
  • Create and optimize for the mobile traffic since most of the online shoppers are mobile users
  • Optimize the website for Bing and Yahoo since they are popular search engines
  • Lay stress on ROI metrics
  • Stay focused on Social Media Approach
  • Earn links rather than building them

When it comes to the finest SEO Company, or social media company, offering the digital marketing services, the experts will consider all the crucial factors, so that your website features in the top ten results of the major search engines. To attain the highest ranking, the experts will do the following:

  • Ask the relevant sites to link with your site so that high rank is attained
  • They will pay attention to the proper positioning of the keywords
  • Create compelling content to drive in more traffic
  • Submit your site to an online directory
  • Create a community of similar websites linked with each other.

Do you want your product to excel and reach out to the masses? Hire the digital marketing and SEO services for a grand success online.

Digital marketing services can boost up the page ranking. Online businesses are required to post original contents to acquire more links and get shared across the social media sites.

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With the increasing adoption of smartphones and tablets all across the globe, demand for multiple device compatible websites has reached its peak. A responsive Web design not only maintains and normalizes the same look and feel for a website irrespective of devices, it also take care of factors such as click versus touch, screen size, pixel resolution, support for Adobe’s Flash technology, optimized mark-up and several others. The formation of layout, subsequent coding and the final visual presentation is done in such a way that the responsive development provides the optimal viewing experience to any viewer for any website in any device. But, not only a responsive Web design enhances the viewing experience but it also takes care of SEO, which is the central element of any digital marketing strategy.

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