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5 Font Pairing Tips to Bring Out Your Inner Designer

What’s so important about font pairings anyway? Can’t you just pick two fonts for your website and call it a day? Well, you could, but it may not be in your best interest.

Choosing fonts that go well together help your page to flow nicely, have an aesthetically-pleasing look, and ensure that your website or graphic looks professional and readable.

However, simply choosing any two fonts on a whim, or just because you like them each separately, doesn’t mean they work well together — and if they don’t work well together, your design may suffer.

In this blog, we’ll take a look at some of the best font pairings that work together to create a great design for your website, social media graphics, presentations, and more.

The importance of great font pairings

Why is it so important that the fonts in your design look great together?

Simple. When fonts don’t jive, it makes it difficult for viewers to easily read the content, and when they struggle to read the content, or feel overwhelmed due to competing fonts, they may not read it at all.

Similar to color scheme, in order to keep users engaged with your design, choosing the correct font parings is a must.

Furthermore, it’s important to choose a font that allows your heading to stand out so that users know exactly what they’re reading. The heading is flexible in that you can go with a font that’s a little more off-the-wall than a font you would select for your body copy.

On the other hand, your body copy should use a font that is easy for users to read, since it will be the bulk of your page.

When all is said and done, the heading, the subtitle, and the body copy should work together to create one cohesive design.

Tips for choosing aesthetically pleasing font pairings

Now that we’ve discussed the different kinds of fonts, let’s look at how they work together.

Here are some tips to keep in mind when choosing fonts that will be within close proximity to each other on a page.

1. Think contrasting, not competing

You want the font styles you choose to contrast, but not compete with each other. For example, two decorative styles of type on the same page would compete with each other rather than contrast.

Instead, you should choose one decorative or script font in addition to serif font.

Another common complementary pairing is choosing a sans serif font and a serif font.

One of the most important parts of choosing complimentary, contrasting font pairs is to ensure that the two fonts aren’t too similar. Be sure to choose two fonts that differ enough that viewers can tell.

To ensure that your fonts really contrast each other, you can experiment with bold and italic options. This can also help to create what designers call a hierarchy.

Font hierarchy is when the title is naturally larger than the subheading, and the subheading naturally larger than the body text. These specs can also involve bold and italics to create a more pronounced hierarchy.

2. Find a big ole font family

When you find a font family that you like, the hard work of hierarchy and pairing is essentially done for you.

A “superfamily” as some designers call it, will include a serif font, a sans serif font, and bold and italic versions of each.

This is helpful because you’ll know these fonts already work well together because they are a part of the same family. All you have to do is choose how you want to arrange them in your design.

3. Don’t use more than 3 fonts in a design

Every font has a personality, and if you have too many competing for attention in a design, you’ll wind up with too many cooks in the kitchen.

Limit yourself to two to three fonts — this saves your design from feeling overwhelming to the viewer and avoids creating a sense of chaos.

4. Consider kerning

The space between letters in a typed-out word is called kerning. To create a really awesome design, don’t be afraid to play with the kerning of certain fonts.

Obviously, not all fonts will look great with spaces between the letters, but some will.

For example, since script letters are meant to connect to each other, and create a sense of fluidity, fonts in script families wouldn’t work well with kerning.

However, an all-caps, sans serif font can look great with kerning.

5. Don’t use tired, overused fonts in your design

There’s nothing worse than seeing a design that uses a font that is worn out and overused. It can absolutely detract from your design, and even make you less trustworthy, since many of these fonts are less than professional.

When there are so many professional-looking, designer fonts out there, why would you settle for one of these, anyway?

Some overused fonts to stay away from include Comic Sans, Impact, Arial, Bradley Hand, and Papyrus.

 

 

Source:

Author: Sam Selders

Website: webfx.com

Author

ateetagrawal

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