DISCOVERY PHASE – SELECTING THE MOST SEARCHED AND RELEVANT KEYWORDS
During this phase, we will collect all the relevant SEO requirements for your project. We will start by asking you to provide us at least 10 keywords which you feel are most related to your business and are most likely to be searched by your potential customers in the search engines. We will start planning the SEO strategy by analyzing these keywords further and identifying their effectiveness. We will use our experience and skills to set out our plan and target specific keywords which we have identified to be having high volume of searches and also identifying the competition they face.
WORKING OUT SEO STRATEGY AND IMPLEMENTING
- Complete Website review
- Review and assessment of targeted keywords
- Short listing and agreeing on keywords
- Initial Analysis Report
- Optimization of Titles and Meta tags
- Images and Site load speed optimization
- Alt tag and Hyper link optimization
- W3C validation for Home Page
- Custom 404 Page Creation
- 301 Redirect Page Creation
- If required, creation of new search engine optimized pages.
- Google Site Map Creation (XML)
- Google Analytics Account Creation
- Google Webmaster Account Creation
- Yahoo SiteMap Creation (XML)
- Robot.txt creation
- Offsite articles and blogs submission
- Press release submission
- Quality directories and Social Book Marking submission.
- On going conversion alaysis
OFF SITE PRESS RELEASE AND BLOG SUBMISSION
Quality content marketing across popular web sources has a tremendous effect on improving page rank and achieving top rankings. We highly recommend publishing valuable information, tips, news, updates and many more things relevant to your industry which can be interactive, engaging and informative. The more viewer ship your off page content has which is linked to your website, it increases value of your website and Search Engines give lot of credit to inbound links coming through popular and valuable sources. We recommend having offsite WordPress blogs, guest article publishing and submitting press release on reputed websites.
SOCIAL MEDIA MARKETING
Social platforms play a huge role in driving traffic and delivering results. It’s very important to have updated pages such as Facebook, LinkedIn, Twitter and Google+ in particular. Sharing valuable information which is interactive and engaging further increases popularity of your social media pages which in return boosts your ranking. Google particularly gives lot of emphasis on reputation of Google+ account. So the more valuable your Social reputation is, the more beneficial it is to your website.
QUALITY DIRECTORIES AND SOCIAL BOOKMARKING
We hate doing bulk and repetitive directories and social book marking particularly using SPAMMY SEO techniques which can land you in trouble specially when search engine makes modifications in their algorithms. The value to your website will only come if there are links coming through reputed and quality sources. We carefully select and do off page directories and social bookmarking submissions in quality websites. We don’t over do it and take care that the activity remains limited without having any negative impact on rankings. We do not even go for paid submissions.
REGULAR REPORTS AND ANALYSIS OF CONVERSION
There are numerous tools available which we use to track the effectiveness of our SEO strategy. We are confident that by doing hard work and following clean SEO practices can definitely generate results. SEO results do not come instantaneously. It requires patience and hard work with execution of effective plan. Real time conversions is what matters and generates revenues to customer. We do not get carried away if we get quick results. Our goal is to have sustainable ranking to our clients and we constantly monitor reports.
